Saturday 8/13 SAVOR Saturday

Sonoma Alliance for Veggie Outreach Revolution is at the market the second Saturday of every month.

There are activities for children and information, recipes and fun for everyone.

Last SAVOR Saturday the market had a record day for new shoppers to the market and a record sales resulting from the CALFRESH (food stamp program)

Shopping at the farmers market is one of the easiest and best ways to help the economy.

The Federal version is SNAP.

The SNAP brings Federal dollars into communities in the form of benefits which are redeemed by SNAP participants at local stores. These benefits ripple throughout the economies of the community.

For example: Every $5 in new SNAP benefits generates $9.00 in total community spending.

2.Every additional dollar’s worth of SNAP benefits generates 17 to 47 cents of new spending on food.

3 On average, $1 billion of retail food demand by SNAP recipients generates close to 3,000 farm jobs.

CalFresh act as an economic stimulus. Although the average monthly benefit in Sonoma County is $280, a total of $3.5 million in CalFresh benefits goes to county households each month. It’s estimated that every CalFresh dollar used in the county generates $1.37 in related spending.

“CalFresh benefits are almost always spent locally, and stay in the community,” said Marion Deeds, director of the county Human Services Department’s Economic Development Division “Our local farmers and farmers’ markets get the benefit of these dollars, and low-income families have a chance to purchase fruits and vegetables so fresh they might have been picked from the farm that morning. Everybody wins.”

Only 67 percent1 of those eligible for SNAP benefits participated. The most common reason eligible people do not participate is because they do not realize they may be eligible. You or someone you know may be missing out on this important benefit

learn more about the CalFresh Program in Sonoma County here

Even a small increase in SNAP participation can have a substantial impact. If the national participation rate rose five percentage points, 2.1 million more low-income people would have an additional $973 million in benefits per year to use to purchase healthy food and $1.8 billion total in new economic activity would be generated Nationwide.